This should be a great boost to the IBM brand recognition:
(excerpt from Webby Awards )
The Webby Awards would like to honor Watson as the Webby Person of the Year in celebration of his groundbreaking scientific and technological achievements as the most comprehensive question-answering computer system. As the first computing system with an unparalleled handle and understanding of the natural language, Watson captivated millions as he competed on the game show, Jeopardy!, ultimately becoming the first non-human champion. It is undeniable that Watson has open the floodgates for advancement in all future computing systems, which is undoubtedly deserving of recognition and praise.
IBM is doing some great things in research these days. Check it out at the IBM research website.